The Animal Yard

This project explores visual brand identity for my friends' band The Animal Yard and their debut album "Yard House." While the songs remain in a state of creative incubation, I decided to take on visual designing for the band in the spirit of optimism.

The Animal Yard plays some sort of experimental electronic indie rock, from what I've gathered. Something atmospheric, slightly jarring, and as relayed directly from one of the vocalists, "hard to categorize, but trust us." The fragmented typography and pixelated, vague outline of the beast are meant to evoke the modern sense of unease that arises from digital uncertainty, environmental doom, and the feeling of trying to make sense of everything all at once.